😱🔥THE IT FACTOR LIVES ON!

Hey Music Lovers,

The boys reacting to the song!

I got a new track dropping April 4th called "It Factor" — and it might be my hardest one yet. A producer named Malcast from Switzerland hit me up on IG after seeing the animated video I dropped for Running for the Hills (feat. Starrr Reid) and said, “I need to hear you on one of my beats.”

So I did what I do.

And I wrecked on it. RS.

This is the one I’m putting everything behind right now. It’s my biggest release so far. I just need a little help from the real ones.

If you’ve ever supported me in any way—streamed, liked, shared, or just felt a bar that hit you—please take 10 seconds to pre-save 'It Factor' below. It really helps more than you know.

Presave Link

Why listen to this one?

This song’s about knowing you're meant for more, even when the world tries to break you. It’s that voice in your head when you’re clocking into a job you hate. It’s the fire that keeps you going when you’ve been through too much. It’s the moment you stop running from who you are and start owning it.

The hook says:

"The It Factor lives on through me. I can't be complacent. I can't be content. I can reach places without giving in."

This track is about survival, drive, and identity.About telling your story even if people don’t get it—because it’s not for them. It’s for the ones who’ve battled health issues, anxiety, poverty, depression—but still said “screw it” and kept pushing.

I didn’t just write this for me.I wrote it for us.

Pre-save now and be there when it drops.’m trying to get this in front of the people who need to hear it.Appreciate you always.

Keith Willis (KW1LL1S